Established 2015 · Stockton, California

Quiet counsel for
businesses that carry real weight.

Tucker Ridge Advisory is a small, independent advisory practice founded by Marco Perry. We help California operators — from family logistics companies to specialty distributors — navigate licensing, regulatory compliance, and the long, unglamorous work of running a defensible business.

0Years in practice
0Engagements delivered
0Client retention
0Office. One Marco.
What we do

A narrow practice, deliberately.

We don't sell packages. Every engagement begins with a written scope, a fixed fee where possible, and a plain-English memo you can hand to your board, your bank, or your own attorney.

01 / Compliance

Licensing & Renewals

State and municipal licensing calendars, DOT & FMCSA touchpoints, seller's permits, ABC filings, and the quiet renewals nobody remembers until they lapse.

02 / Strategy

Operational Advisory

Vendor contracts, insurance coverage reviews, employee handbook audits, and succession planning for owner-operated businesses in the Central Valley.

03 / Response

Regulatory Response

Agency correspondence, audit preparation, and coordinated response with your CPA and legal counsel when a letter arrives that shouldn't be answered in a hurry.

04 / Records

Records & Retention

Document retention schedules calibrated to California statute and industry practice. Because good records are the cheapest defense you'll ever buy.

05 / Diligence

Transactional Diligence

Buy-side and sell-side diligence for small business transactions under $10M. Practical checklists, not billable-hour theatre.

06 / Training

Team Training

Half-day, on-site sessions for managers on documentation, incident logs, and the handful of habits that keep a business out of trouble.

Ten years in one town.

Tucker Ridge started in 2015 in a rented room on Freed Drive. It has stayed roughly the same size ever since — one advisor, a rotating bench of specialist counsel, and clients we mostly meet in person. That is a feature, not a limitation.

Read our story
How an engagement moves

From first call to closed file.

Most clients come to us because something has already gone sideways, or because they suspect it might. We work in five deliberate stages so that you always know what is on the table this week and what is coming next.

Stage One

Intake call

A 30-minute conversation, no charge, no obligation. If we are not the right fit we will say so and, when we can, name someone who is.

Stage Two

Written scope

A one-page engagement letter with fixed or capped fees, a specific deliverable, and a plain expectation of your team's time.

Stage Three

Field work

Document review, interviews, and any coordination with agencies or existing counsel. You get a Friday update, every Friday, in writing.

Stage Four

Memo & meeting

A written memo — usually six to twelve pages — followed by a working session with your leadership team.

Stage Five

Handover

Retention schedule, calendar entries for renewals, and a closed file you can retrieve in two clicks a year from now.

In their words

What a decade of quiet work sounds like.

"Marco read our vendor contract on a Sunday and called us Monday morning with three questions our lawyers hadn't thought to ask. That call paid for the next three years of retainer."— Operations Director, San Joaquin distributor
"We hired Tucker Ridge for a licensing renewal. We kept them for the succession planning. He's the only advisor we've had who tells us what we don't want to hear."— Owner, family-held logistics firm
Frequently asked

Questions we get on the first call.

Are you a law firm?

No. Tucker Ridge Advisory is a business consultancy. We are not a licensed law firm and we do not provide legal representation or legal opinions. When an engagement requires legal counsel we coordinate with your existing attorney or refer you to one.

What size of client do you take?

Owner-operated and family-held businesses, generally between $2M and $60M in annual revenue. We occasionally take smaller engagements when the work is a good match for what we do.

Do you bill hourly?

Not by default. Roughly 80% of our engagements are fixed-fee. When the scope genuinely cannot be defined in advance we work on a capped hourly basis with weekly written updates.

Where do you work?

California, with a focus on the Central Valley. Site visits are part of most engagements; virtual work is available for follow-up sessions and document review.

How quickly can you start?

Intake calls are usually available within a week. Field work typically begins two to three weeks after the engagement letter is signed. Emergency response work is scheduled as capacity allows.

Start with a conversation.

Thirty minutes, on the phone or at our office on Freed Drive. Bring the letter, the contract, or the question you have been sitting on for a while. We will tell you honestly whether we can help.

Contact Marco directly